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19 Profitable Digital Products To Sell Online

Do you want to start selling digital products, but you don't know what to create?

Here is a list of profitable digital products that you can start right now, to earn a (mostly) passive income online.

  1. Drip-fed Memberships
  2. Online Courses
  3. Membership Sites
  4. Worksheets
  5. Content Templates
  6. Ebooks
  7. Coaching
  8. Plans
  9. Paid Newsletters
  10. Paid Facebook Groups
  11. Stock Photos and Videos
  12. Graphics Templates
  13. Photo and Video Filters
  14. Apps
  15. WordPress Plugins
  16. Custom and Unique Artwork
  17. Custom Merchandise
  18. Quick Start Guides
  19. Book Summaries

But first...

WHAT IS AN EXAMPLE OF A DIGITAL PRODUCT?

Examples of simple digital products are ebooks, guides, worksheets, checklists, audio files, video files, artwork files, templates, and the like.

Typically, these files are created once and can be sold an infinite amount of times because the stock of digital goods can never be depleted. Digital products can be in a virtual format or printed out to create a tangible product.

With the digital world expanding and more opportunities arising by the day, the chances are high that there’s at least one digital product out there that can be matched to your audience or customers.

We’ve provided this definitive list of digital products to help you decide which is the best fit to serve your audience.

1. Drip-Fed Memberships

The drip membership model is one of my favorite digital products to offer my audience.

This is similar to regular membership products, but in this model, the content is released to customers on a preset basis determined by you.

This is done by leveraging your existing email marketing service or platform, to create a set of email lessons that someone receives on a periodic basis.

Payhip is a brilliant all-in-one selling platform that offers drip-fed memberships, as well as a free plan, so you can start selling your drip content membership straight away.

They also offer some unique features like allowing sellers to create a membership that includes all the products they sell, all for a flat monthly membership fee.

2. Create An Online Course

Whether you're an expert at dog training, running, or even a life or business coach, and you want to share your knowledge, experience, and advice, you can make a course about it.

There are a few platforms where you can start selling your online course, including Teachable, Udemy, Skillshare, Podia, Thinkific, and many more.

Read our list of best platforms to sell digital products online.

 


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3. Start a Membership Site

Very few things in the online space are better than having your customers pay you every month or every year, or whichever payment frequency you want to offer.

More sellers and businesses are starting membership sites, because not only does it offer you a predictable income every single month or every year, but it also allows you to provide value to your customers on a regular basis.

With membership sites, you're going to get paid over and over again by your existing customers or clients, whereas with other standalone digital products you only get paid once per customer.

A few platforms to help you get a membership site going include Patreon, Memberpress for WordPress, and AccessAlly.

4. Worksheets

Worksheets typically pose a list of questions with blank spaces for your customers to fill in their answers, to attain clarity on a certain topic that is relevant to them.

For example, worksheets about how to find your niche, how to find your calling, or how to find your purpose in life.

As your customer goes through this worksheet, they’re prompted by a set of questions you’ve carefully formulated to help them clarify their ideas, thoughts, and actions, and turn them into something tangible that they can reference whenever they need to.

On completion of the worksheet, they're more clear and more focused on what direction and action they need to take so that they can achieve their goal.

Use Canva to design your worksheets quickly, with an easy-to-use drag & drop editor, that comes with a built-in image library, graphics, templates, layouts, and many more features

5. Content Templates

You can provide content templates for your customers as a digital product they can use for their own marketing campaigns.

One idea is to package some blog article templates that they can use to shorten the process of creating blog posts or other long-form content.

Think of the types of tasks your audience finds tedious and time-consuming, and then create products around those tasks. They’re bound to find content templates invaluable and would gladly spend money to save time.

6. eBooks

Ebooks are most commonly presented in the form of PDF documents.

You could sell ebooks around fiction, nonfiction, self-help guides, or any topic that your customers are interested in.

Thanks to platforms like Amazon KDP, you can sell your ebook right away in front of millions of people scouring the marketplace.

Alternatively, you can also sell your ebooks directly on your website, which means you get to keep a larger profit.

Then there are other platforms and marketplaces where you can list your ebooks for sale, like Payhip, Gumroad, and Sellfy.

This content creation and curation tool is one of the most useful resources we've used to create ebooks quickly.

And if you want to create written content from scratch really quickly, try using an AI writer like Rytr.me. Just remember to edit the writing to include your own voice and style.

7. Coaching

Now, this is more of a digital service, but it still qualifies as a digital product that can make you money nonetheless. 

In this case, you're providing one on one coaching, or one-to-many coaching, to students who want to learn about a particular topic.

With this digital product model, there is a significant time investment to be made on your part, because you’re essentially trading your time for payment, which makes this type of product different from the others on this list.

So whether you're a life coach or relationship coach or business coach, you can provide coaching and expert advice to people who are seeking that service.

Some coaches run programs with a specified duration, while others prefer to offer their service on an hourly basis.

This option is less scalable than other digital products because earnings are directly related to the number of hours you’re prepared to work.

8. Plans

Plans are a great option to offer to your audience if you’re a fitness coach, dietician, or the like, because it is a way to keep people accountable, and it’s in an easily accessible, self-paced format that people can consume step-by-step.

So for instance, if you're a personal trainer who trains people to lose weight, you can create an eating plan or workout plan, or fitness program that they can follow to help them achieve the transformation they’re looking for.

If you're a social media manager, you can provide a social media strategy plan that entrepreneurs or small businesses can follow in order to get more exposure from social media.

9. Paid Newsletters

If you're already sending email newsletters on a regular basis, you can start a paid newsletter where your loyal super fans pay you every month for access to exclusive content reserved for paying members only.

With paid newsletters, you have a group of people who are very loyal to you and want to hear more from you, and are willing to pay to get more value from you.

10. Paid Facebook Groups

Similar to paid newsletters, paid Facebook groups could be for loyal customers and people who want more expert information on your topic.

You could use your paid Facebook group to discuss insider tips related to other digital products you sell, or you can have a designated coach within your Facebook group who attends to each member individually in the paid group.

11. Stock Photos and Videos

This idea isn't the most lucrative compared to the previous ideas in this list, but it does work particularly well for photographers and videographers.

With sites like Shutterstock, you can list and sell your photos and videos to businesses and consumers who need images to use for their own video ad campaigns or websites or any other projects they need images or videos for.

When a customer buys a particular photo or video from you, you get a small percentage of the sale, and the photo or video listing marketplace you’re using will get the rest.

With this method, quantity plays a significant role, because the more photos and videos you display on the marketplace, the more chances that people will go and buy your photo or video.

12. Graphics Templates

This is a package of graphics that your customer can copy and paste, and use on their social media posts, and elsewhere.

If you're good with graphic design, or you know someone that you can hire to design graphics for you, you can put together a package of a few different images that businesses and individuals can use in a variety of ways.

The most common examples of these kinds of graphics relate to social media, such as Facebook covers, podcast covers, Etsy shop banners, Pinterest pin templates, and Instagram graphic templates.

13. Photo and Video Filters

Photo and video filters have been in demand these days because when influencers post their pictures or videos, their followers may want to know which filters they use.

You can create a package of themed filters to sell to your audience, for use on their own visual content on social media.

14. Apps

We all know there's an app for anything, from productivity apps to help you organize your tasks, to white noise apps to lull your baby to sleep.

With apps, you don't need to be a developer yourself. You can hire a freelance app developer online to bring your app idea to life.

List of Digital Products To Make Money Online


15. WordPress Plugin

If you have an idea for a WordPress plugin that adds customized functionality to WordPress websites, you can hire a developer to create a WordPress plugin.

Plugins are tools that website owners can purchase and install onto their WordPress site to enhance the standard WordPress content management system.

As with apps, you can search for a freelance web developer who specializes in plugin creation and hire them to create the plugin for you.

Whatever your idea, you can turn it into a WordPress plugin and sell it as a digital product.

16. Custom and Unique Artwork

The best places to sell digital artwork are marketplaces like Etsy.

You could sell kids’ wall art or quotes that can be framed and hung in your home.

There is a range of things that you can sell if you're creative and you have your own custom prints and art.

17. Custom Merchandise

Teespring is one of the best marketplaces to have your designs printed on a wide selection of merchandise.

Of course, you're using their platform, which means that you are going to pay a fee to use their service and to leverage their customer base.

With Teespring, you can sell apparel, home decor, socks, phone cases, accessories, and mugs.

Your designs don’t have to be your brand or your business brand.

Other print-on-demand platforms where you can list your creative designs include Redbubble, Printful, and Printify.

18. Quick Start Guides

If you use certain tools regularly in your business that you've become adept at using, you could create a quick start guide centered around how to use that tool.

You could add some best practices, and things to look out for, that you can provide as a product for your customers.

If there’s a tool, platform, or plugin that someone is confused about, you could sell a quick start guide showing how to get started with that resource, which will help your customer save a lot of time trying to figure it out by themselves.

19. Book Summaries

Many people have aspirations of reading a certain number of books per year or one book a month, but they just can’t find the time to read all those books.

You can provide people with a summarised version of popular books on topics that your audience is interested in.

This is a great way for people to consume the essentials and the most important points that you’ve taken from the book.

You could combine this digital product idea with a drip-fed membership, to offer your customers ongoing value that they pay for on a recurring basis.

That concludes our list of digital product ideas for you to consider if you want to start a digital product business.

Keep in mind that where there's a problem, there's likely a product waiting to be created.

If in doubt, simply ask your audience what their pain points are to ensure that you’re creating digital products that they’ll find useful and would be willing to pay for.

Now, which digital product will you create first? Let us know in the comments below, and please share this post.

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